Call it a tenner!

Call it a tenner is quite a long document to download, so I have put up just the introductory section here.  If you are interested in all aspects of pricing in the arts and/or in seeing the rest of the publication, you can download the whole thing in 5 sections from the Arts Council England website at www.artscouncil.org.uk (click and search on Publications) or, a more readable option, you can buy a copy of the printed book for - you guessed it - a tenner, assuming they have not sold out.  Copies can be ordered from Marston Book Services - call 01235 465500 or email direct.orders@marston.co.uk - the ISBN is 978-0-7287-1340-6 and it is a handsome and well-designed volume.  Failing that, I can forward pdfs myself if you email me at richardings@blueyonder.co.uk.

I am not sure what impact the credit crunch has had on thinking since this book was published but I suspect the principles explored herein still apply.  The commission to edit and contribute to this publication came out of the Arts Council's desire to examine how performing and visual arts venues, having been encouraged to develop new audiences, could now grasp the nettle of setting prices more confidently and creatively.  At the time, this was the first and only book on this topic, which proved an unexpectedly fascinating one as I delved deeper into it in the company of my far more knowledgeable fellow contributors.



Click here to download:
Call it a tenner 1.pdf (428 KB)
(download)